Author Archives: Holly Kaplansky

About Holly Kaplansky

Ten years ago I became the owner of Minuteman Press Newark. I use my corporate experience to help businesses with their printing and promotional needs. Through my blog I'm able to share business advise that I have learned through the years during my career.

How to Make Direct Mail an Effective Part of Your Marketing Strategy

Direct mail is often overlooked as a marketing strategy. Use these steps to make it an effective part of your marketing plan. Continue reading

Image | Posted on | Tagged , | Leave a comment

Let Me Introduce You To Our “Big Boy”

An important business decision has made it easier to deliver better quality to my customers faster. Continue reading

Posted in Business Investment | Tagged , , , | Leave a comment

Challenges All Small Businesses Face and How To Overcome Them

When you own your own business, there’s no avoiding challenges. The important thing is to recognize them and address them. Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

Leverage Technology To Grow Your Business

As 2017 begins, it’s a good time to re-evaluate technology practices to ensure a more productive and successful year. Have a great online presence. Start with logical navigation and compelling content on your website. Include a blog to engage with … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

“I Realized I Had To Make A Change”

It wasn’t a snap decision made after a spark of inspiration on
a peculiar night. “I had a comfortable job that had grown to be something I
hated. And it very slowly went from being a hard decision to
a very easy one.” Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

Yes, You Can Print That Email

If you think you are saving forests and protecting the environment by going paperless…think again. Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

Top Do’s and Don’t’s of Moving Your Business

Moving a business operation seems like a daunting task. To insure a smooth move and transition, consider these do’s and don’t’s. Continue reading

Image | Posted on | Tagged , , | Leave a comment