Author Archives: Holly Kaplansky

About Holly Kaplansky

Ten years ago I became the owner of Minuteman Press Newark. I use my corporate experience to help businesses with their printing and promotional needs. Through my blog I'm able to share business advise that I have learned through the years during my career.

Yes, It’s a Big Role. Here’s Why I Stepped Up

A few days ago, I began my term as the President of the New Jersey Association of Women Business Owners (NJAWBO), the longest-standing statewide women business owners’ organization in New Jersey. You might be thinking, wow, that’s a huge position to take on. Why would someone take on something as big as the leader of a statewide organization, when you have your own business to run? Continue reading

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Taking Control of Your Company’s Reputation

My personal and business reputation are a critical component of the success of my business. Being viewed favorably and being publicly recognized for achievement goes a long way in the very competitive industry that I am in, commercial printing. I’ve had my business for 14 years and it took ample time and effort to build my reputation, but it has been well worth it. Building and maintaining your reputation is a combination of personal actions and business policies. Continue reading

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Why Exactly Would Anyone Want to do Business with You?

In the commercial printing industry, it can be a challenge to define a unique selling proposition, but as for any business it is an absolute necessity in order to stand out from the crowd. How you differentiate yourself helps lure … Continue reading

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Oh No! I’ve Lost an Employee. Now What?

Hiring good employees for small businesses is particularly challenging. Independently owned and operated companies face a unique set of problems when it comes to hiring, that larger firms often don’t have. Here are some of the challenges I find when … Continue reading

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How To Generate Effective Commercial Graphic Design

It’s important to understand commercial graphic design where the aesthetic needs to work with the practical. Continue reading

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Avoid Delays and Additional Costs – What to Look For in Your Proof

There’s nothing more disappointing than seeing errors in material you just had printed, especially if it has already been distributed. The key to avoiding spelling errors and other problems with printed material is to very carefully review the proof that … Continue reading

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Before You Press the Print Button, Read This!

Many businesses, are often unsure whether to outsource their printing needs or try to take care of them in-house. When you look at all the areas that are involved in the execution of a professional, quality print job, it is easy to see how outsourcing is the best way to go. Continue reading

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