Author Archives: Holly Kaplansky

About Holly Kaplansky

Ten years ago I became the owner of Minuteman Press Newark. I use my corporate experience to help businesses with their printing and promotional needs. Through my blog I'm able to share business advise that I have learned through the years during my career.

How To Generate Effective Commercial Graphic Design

It’s important to understand commercial graphic design where the aesthetic needs to work with the practical. Continue reading

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Avoid Delays and Additional Costs – What to Look For in Your Proof

There’s nothing more disappointing than seeing errors in material you just had printed, especially if it has already been distributed. The key to avoiding spelling errors and other problems with printed material is to very carefully review the proof that … Continue reading

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Before You Press the Print Button, Read This!

Many businesses, are often unsure whether to outsource their printing needs or try to take care of them in-house. When you look at all the areas that are involved in the execution of a professional, quality print job, it is easy to see how outsourcing is the best way to go. Continue reading

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How to Make Direct Mail an Effective Part of Your Marketing Strategy

Direct mail is often overlooked as a marketing strategy. Use these steps to make it an effective part of your marketing plan. Continue reading

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Let Me Introduce You To Our “Big Boy”

An important business decision has made it easier to deliver better quality to my customers faster. Continue reading

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Challenges All Small Businesses Face and How To Overcome Them

When you own your own business, there’s no avoiding challenges. The important thing is to recognize them and address them. Continue reading

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Leverage Technology To Grow Your Business

As 2017 begins, it’s a good time to re-evaluate technology practices to ensure a more productive and successful year. Have a great online presence. Start with logical navigation and compelling content on your website. Include a blog to engage with … Continue reading

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