Leverage Technology To Grow Your Business

As 2017 begins, it’s a good time to re-evaluate technology practices to ensure a more productive and successful year.

Have a great online presence. Start with logical navigation and compelling content on your website. Include a blog to engage with visitors. Fresh blog content will boost your website rankings in search engines. Compliment your website presence with an email newsletter that lands you in your customers’ inbox on a regular basis. Engage with customers through social media and stay top of mind.

Invest in a CRM. Many people use Microsoft Outlook or other email programs to manage contacts as well as manage emails, tasks, calendar, etc. But to properly manage your relationship with customers, you need more than the notes section of your email program. Use a true CRM product or service to really know everything you can about each customer and track every interaction with them.

Use technology to manage ongoing tasks. Bookkeeping is an example of something every business must do but can detract from running the business. Finance software allows you to easily keep finances up-to-date and reveal important information like how much you are spending on various business expenses, and profitability. Order processing and inventory management software are other examples.

Upgrade hardware and software. Using outdated technology can not only cost you in productivity, repeat customers and revenue, but it also can cause reputational damage. Upgrading to newer, more flexible technology such as tablets can will speed up processes, facilitate sales, and enhance customer perception and experience. When your technology slows you down instead of helping you work faster, it’s time to upgrade.

Outsource the tech part of technology. You should be an expert in what you sell but there is no need for you to understand servers, network security, data backup or cloud technology. Outsource IT support to the geeks and concentrate on managing and growing your company instead.

Think of technology as an investment. Technology will help you work more efficiently, understand your customers better, get in front of customers more easily, and increase sales. Don’t think of it as an expense, but as an investment in the future of the company.

Technology is a powerful tool that allows you to work more efficiently, improve customer relationships and increase sales. Leverage it so you can focus on growing your business.


About Holly Kaplansky

Ten years ago I became the owner of Minuteman Press Newark. I use my corporate experience to help businesses with their printing and promotional needs. Through my blog I'm able to share business advise that I have learned through the years during my career.
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