What To Look For When Selecting A Printer

printing press

Every company needs to have printed material for their business at one time or another. When it comes to promoting your brand, printed material is an essential part of your marketing mix. There are numerous printers to choose from but they are not all created equal. You want to make sure that you select one that will do it right and that it won’t create more work for you. Use the following criteria for choosing a printing company.

They have the expertise to make recommendations and help you select the best options for the particular printing job. Printers that have this capability can be a valuable asset and will make the process easier for you. They can become an important ally for your business helpful in addressing evolving business needs.

They provide graphic design services. Most people are not proficient at putting together the graphic files necessary for a high quality end product. Why spend the time and effort when you can let them do it for you.

Look for convenience. Do they offer easy methods of file delivery? Can you upload files and see proofs electronically? Can they deliver the finished product? Everyone’s time is valuable so don’t waste time you don’t have.

Check the quality of their work. Ask to see samples of something similar to what you are looking to print. Look for crispness of the images, proper registration of text and images. If the products printed are not up to standard, this will reflect badly on your brand.

Look for value for money. The reality is that going for the cheapest option can be detrimental to your business. Low prices often mean low quality. Select a printing company that offers good quality and service, and value for money. Plus, good printers will make suggestions on how you can save money on your jobs.

Investigate the level of customer service you will receive. You need to be able to trust your printer. Ensure that they are open and honest and will deliver a professional service with good communication and client management skills. Do they return your calls in a timely manner? Follow up on questions and quotes quickly? Are they available to you? Are they sensitive to your issues and do they listen to you?

Check the reputation of the company. Look at the printer’s website, consider their experience in printing. Ask for references, testimonials or recommendations. Check them out on social media such as LinkedIn, Facebook or Yelp to see other client experiences.

Investigate the printer’s green credentials. Look for a printer who is committed to the care of the environment. Many printers offer recycled paper and environmentally-friendly links to print your materials.

Finally, be loyal to your print provider. Once you have found a good printer offering quality, value for money and excellent customer service then stay loyal! A good working relationship with your printer will potentially enable you to get better service such as volume discounts, faster turnaround and personal delivery.


About Holly Kaplansky

Ten years ago I became the owner of Minuteman Press Newark. I use my corporate experience to help businesses with their printing and promotional needs. Through my blog I'm able to share business advise that I have learned through the years during my career.
This entry was posted in Marketing and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s