The holidays are upon us and before you know it 2016 will be here. Are you ready for the New Year? Do you know what you want to accomplish in 2016? Do you know how you will get there? Use this as a guideline to make sure 2016 is your best year ever.
- Thank your customers. Before you start thinking about next year, send your customers a thank-you note or a gift to show your appreciation. It’s easy, it will differentiate you and help build your brand loyalty.
- Don’t go it alone. As you embark on this process involve a friend, mentor or coach to be to look at things with a critical, unbiased way and to be able to think “outside the box.”
- Take a hard look at your business in 2015. Identify those things that helped move your business forward and those that perhaps held your business back. Make a list of the things you should repeat and the things you should change in your business to improve next year.
- Have a clear understanding of your financials. Let’s face it, everything comes down to how your business is doing financially. Effective changes can’t be made without knowing the impact on your bottom line.
- Research ways to improve or reduce your costs. Decreasing your costs is a great way to increase your profits on each and every sale.
- Set aside some time to read and catch up on the latest trends and news within your industry. Knowing where your market is headed can show you where opportunities lie.
- Determine your goals for the year. Where do you want to grow your business – which product lines, which market segment, which prospects? Set a revenue and profit goal.
- Identify how you might grow your business through selling more of what you already sell to your existing market, expanding your market either geographically or demographically, or venturing into new products or services to sell to your existing market.
- Devise a plan. Once you have identified your goals, you need to figure out how you are going to get there. Make sure your plan incorporates specific activities for sales, marketing and operations.
- Prioritize. Assess which action steps will have the most positive impact on your business and put them high on your list.