How To Get More Out of Your Marketing Investment

Many people don’t see the connection between print and online marketing. What they don’t realize is that by having them work together, their marketing investment will go a lot further. Online and print share the same goals so they often enhance each other and generate a higher return. Forty percent of online searchers have their purchases influenced by a traditional marketing channel. So it’s no surprise that print remains a valuable tool for your overall marketing strategy. When you are deciding how to promote your business, look at the big picture. Consider who your audience is and what the best way is to reach them. Keep in mind that messages need to be communicated multiple times before they are remembered and acted on. Varying the way the message is delivered will make a bigger impact and more likely influence the recipient’s interest and action. Print and online marketing can be used together to:
• Promote specials
• Reinforce your unique value proposition
• Distinguish you from competitors
• Target a specific market segment
• Instigate a purchase
• Reach a wider audience
• Solidify your brand identity
Responses increase substantially when a marketing campaign combines print and online. For example, print can be used to drive customers to your website or to specific offers. While printed material is ideal for one-on-one meetings or for tradeshows, online marketing can be used to drive foot traffic to your booth. Each means of promoting your business is a tool. Use them in concert and make your efforts go further.


About Holly Kaplansky

Ten years ago I became the owner of Minuteman Press Newark. I use my corporate experience to help businesses with their printing and promotional needs. Through my blog I'm able to share business advise that I have learned through the years during my career.
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